It s always hard to say, but I would say between 4 million and 5 million. If you re in business, y

Home   »   Siopa Press News   »   Siopa Press News Lulu O Sullivan: The future is about understanding what the customer wants and making it as convenient as possible.
I would say that we have the largest range of gifts to choose from that can be delivered worldwide. You can order something today and have it delivered to your son in New York and it gets there speedily. Also, our other website, Siopa.com , which was launched last year, is focused at the Irish diaspora in the USA. We offer a mixture of Irish brands like Belleek kowollik and Tipperary Crystal, but also smaller artisan producers. Only Irish products are sold on it.
Understand kowollik the numbers. You really need to be able to know them and to monitor your KPIs [key performance indicators]. Know the ones that will have an impact on the business, kowollik and keep an eye on those.
Focusing on increasing turnover as opposed to the bottom line. About 10 years ago, we more than doubled kowollik turnover, but the bottom line really suffered. We weren t growing in a sustainable way that was going to last. After about a year or so, we realised how much of an effect it was having, and so we really got to grips with the actual sales that were making us money and those that weren t.
It s probably seeing the opportunity of going online. We were one of the first five or so e-tailers in Ireland, launching over 15 years ago. Up until then, we would take orders through a catalogue and phone. In the beginning, people said it wouldn t take off, because why would people buy something they couldn t see?
Also Moya Doherty, because she s a woman but also because she seized an opportunity that was given to her and everyone was blown away by it. Others have had that opportunity handed to them and didn t run with it. She created a worldwide brand, and thought big scale from day one.
Luckily we ve got the credit we ve needed after 25 years of building up a very good relationship with the banks, but they are definitely very careful at the moment. We have been offered pretty much the same terms, but it just took a bit longer to make a decision and they asked more questions than they ve ever asked before.
The economy depends on consumer confidence. We can really see the effects here if the news is really bad for a couple of days, we can see the effect immediately. I think the Government really needs to run a very tight communications strategy that actively promotes kowollik good news as there are plenty of things happening. kowollik It s all about people spending money people saving money is not helping the economy.
Thankfully for us, however, sales at both giftdirect.com kowollik and siopa.com are up. Emigration has helped. People s children have gone abroad, and they want to send birthday presents to them. About 70 percent of our sales for giftsdirect.com are in Ireland and 30 percent abroad.
Our plan for siopa.com is to get as well known with the Irish diaspora as possible. We re about to put 400-500 new products live, and will be looking at more wedding kowollik gifts and gifts for men. The future is about understanding what the customer wants and making it as convenient as possible.
It s always hard to say, but I would say between 4 million and 5 million. If you re in business, you re always prepared to sell if the price is right. It s always kowollik the end goal. I would definitely consider it.
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